Wholesale Without the Overwhelm: Build, Pitch & Profit
Master your launch plan in just 2 days.
Learn the exact steps to build your wholesale foundation, pitch with confidence, and create systems that scale your business into retail partnerships.
DATES
May 28–29, 2025
TIME
9:00–10:30 AM PT
FORMAT
Live on Zoom | Replay Access
Day One: Foundations & Strategy
What wholesale is and why it matters for your business
The 4-part Wholesale Success Formula
Profit margin checks and COGS tools
Building your retailer list using our Airtable template
What makes a strong line sheet (with examples)
Homework assignments to get moving right away
Day Two: Outreach & Growth
How to pitch buyers and follow up without feeling salesy
Tracking and organizing with our follow-up system
Tools like Shopify, Faire, and B2B portals
Creating a personalized outreach strategy
Knowing what to tweak, track, and improve
Your next steps to grow (and how POP Academy can help)
These aren’t just ideas - they’re tools, systems, and clarity you’ll actually use.
Your Wholesale Launch Calendar
Plan your entire wholesale year with clarity. You’ll get a step-by-step roadmap that helps you align outreach, launches, and sales seasonality - without guesswork.
Terms, Pricing & Docs
Leave with line sheets, order forms, and customizable wholesale terms. You’ll be ready to pitch retailers with professionalism, clarity, and confidence.
Outreach Strategy & Templates
You’ll know exactly what to say and when to say it. We’ll walk you through buyer pitch language, follow-up systems, and provide plug-and-play templates for your outreach.
Ready to launch your wholesale strategy?
$495
"A powerhouse when it comes to business"
"Carlyn was instrumental in assisting with my pricing structure some years ago when I started. Try and attend if you can, even if you can't attend all."
-Nina L.
Will there be a replay if I can’t attend live?
Yes! All sessions will be recorded and shared with attendees. You’ll have access to the replays so you can revisit or catch up anytime.
What if I’m brand new to wholesale?
This workshop is designed to support both beginners and those who’ve dabbled but need a clearer strategy. You’ll walk away with a structured plan, whether you’re launching for the first time or refining your existing approach.
Is this for service businesses or product-based brands?
This workshop is specifically for product-based founders looking to expand through wholesale. If you sell physical goods and want to land in stores - this is for you.
Will I get templates or tools to help me implement?
Yes! You’ll receive editable templates, planning worksheets, and tools to help you build your wholesale calendar, terms, and outreach systems.
Want to Go Deeper This Fall?
Join the Fall 2025 Cohort and keep the momentum going.
This workshop gives you the roadmap. POP Academy gives you the time, support, and momentum to build your entire product-based business with community, coaching, and
accountability.
CMB Brands, LLC ©️ All rights reserved.