You bought the AI. Now what?
Your team uses it. So do your buyers.
Sound familiar?
You bought the tools and the licenses: Claude, ChatGPT, Gemini, Copilot. People are using them in some capacity, though not everyone knows how. Ask five people on your team how they use AI and you'll likely get five different answers.
You're writing next year's plan, so now's the time to bring AI into how the business actually runs, on purpose, instead of one person and one tool at a time.
What you'll leave with
- How to get more from the AI tools you already pay for
- Where your business should start: operations, marketing and sales, or being found by AI tools
- One move to make in January that costs almost nothing
What we'll cover
We'll look at three places: how the work gets done, your marketing and sales, and whether those same tools can find your business and describe it properly when a buyer asks.
The three of us do this work every day, so we'll walk you through real client examples: where they started, what we set up, what it caught, and what changed.
Carlyn BushmanOperations
How the work gets done, and the AI systems behind it
Alexandra FrancoMarketing and sales
AI taking the tedious work off marketing, so time goes to revenue
Jacki DeVriesAI search visibility
Being found and recommended by AI search
Who it's for
This is for you
- B2B teams of roughly a dozen to 70 people already using AI tools
- Teams without a clear structure around AI yet, or that haven't seen the return
Not for
- Anyone looking for AI 101 or a tool tutorial
- Businesses without a team to bring AI into yet
Speakers
Carlyn Bushman
Founder and CEO, Carlyn Bushman Consulting. 35+ years across corporate leadership and business ownership, including Director of Operations at Stryker/Physiotherapy.
Alexandra Franco
Founder, Empact, an AI marketing implementation partner for B2B companies with a lean or no marketing team. 16 years in B2B marketing, the last two building with AI.
Jacki DeVries
Founder, FireUp AIO. 15 years in search strategy and digital growth, and creator of the FIREUP Framework. Helps established businesses get found, cited, and recommended in AI search.
Save your free seat
Bring your questions. We'll take them live.
You're registered.
We'll send the join link to your inbox before Tuesday, November 10. Can't make it live? The replay will be available for 48 hours after the session.